How audacious is it to name your cereal Life? I mean, really, Life? Pretty heady territory. Even still, I bought a box to see if it would provide some insight, shed some light on this “project.” I just sat there eating soggy spoonful after soggy spoonful. No insight, no revelations. Just cinnamon tasting milk and the same daily confusions. However, I did think to myself, wouldn’t it be cool if the makers of Life cereal had introduced Death into the marketplace. Little black oat squares. Their ad campaign is spearheaded by a commercial where Mikey does not like it. He does not. He very much despises it. By commercial’s end Mikey is choking on the cereal while somebody desperately administers the Heimlich and mouth to mouth.
It’s also fun to imagine your kid asking what’s for breakfast and you produce the two boxes and say, “It’s either Life or Death. Which one you want, Timmy?”
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